CVS – Heart Haus, ACD/Copywriter 



Where You Belong

(Award Winner)

I was asked to find a less traditional way to tell a heartwarming, human story for the holidays. The challenge? No big-budget shoot and no using AI to depict humans.  

That’s when a little nutcracker turned into a big idea.

  • Creative Director & Copywriter: Bobby Donohue 
    Producer & Director: Ben Raynes 
    Executive Creative Director: Karen Hite 
    VFX: Brickyard
    Music: Marmoset

TV/Streaming

Social

Extra Big Deals

We created Extra Big Deals to combat the negative price perception that shoppers had associated with CVS.

  • Creative Director & Copywriter: Bobby Donohue  
    Executive Creative Director: Karen Hite

TV/Streaming

Pat’s Picks

The New England Patriots let us know about an opportunity to capture content with their mascot, Pat Patriot, as part of a partnership agreement, so naturally, we took full advantage.

  • Associate Creative Director, Copy & Copywriter: Bobby Donohue
    Associate Creative Director, Art: Jamie Bakum  
    Executive Creative Director: Karen Hite

Credits
Associate Creative Director, Copy & Copywriter: Bobby Donohue
Associate Creative Director, Art: Jamie Bakum  
Executive Creative Director: Karen Hite


Social