Blue Cross Blue Shield
MERGE Boston, Copywriter
Fearless Campaign
Blue Cross Blue Shield wanted a platform to boost awareness for their Federal Employee Program, so we targeted federal employees online and in high-traffic areas around the US with the Fearless campaign.
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Copywriter: Bobby Donohue
Art Director: Molly Eckard
Creative Director: Tommy Fiorito
OOH
Metro Center Station, Washington DC
OOH
Marine Corps Air Ground Combat Center PX, Twentynine Palms, CA
