Blue Cross Blue Shield – MERGE Boston, Copywriter

Fearless Campaign

Blue Cross Blue Shield wanted a platform to boost notoriety of their Federal Employee Program, so we targeted federal employees online and in high-traffic areas around the US with the Fearless campaign.

Credits
Copywriter: Bobby Donohue
Art Director: Molly Eckard
Creative Director: Tommy Fiorito

OOH
(Metro Center Station, Washington DC)

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OOH
(Marine Corps Air Ground Combat Center PX, Twentynine Palms, CA)