GMC – Digitas, SPEC WORK
GMC Canyon Launch
While interning at Digitas, I was tasked with writing some headlines for the launch of GMC’s newest truck: the 2015 Canyon. None made it to market and I got desperate for book pieces, so I learned how to use Photoshop and turned some of them into spec ads.
TV/Video
Summary: Bird's eye view of a Canyon parallel parking between two vehicles. The final frame fades and transitions to a proportionally matched shot of the truck’s grill with the GMC logo taking the parked Canyon’s place.
