CVS – Heart Haus, ACD/Copywriter 

2025 Holiday: Where You Belong

(Award Winner)

For CVS, staying true to authenticity is at the core of the brand. Real life. Real moments. Real people. Why? Because becoming the most trusted name in health starts with earning that trust. But when I was tasked with finding a new way to tell a real, human story for the holidays in a less traditional way, AI became a real topic of conversation. 

That’s when a little nutcracker turned into a big idea.

TV/Streaming

Social

———————————————

Real Lower Prices™

CVS wanted to show customers that we heard them when they said our prices were too high. So we lowered 1,000s of them in Raleigh, NC. No, really.

This omni-channel campaign was a trial run to test the success of a new pricing structure.

The findings are what led to, the now massively popular, Extra Big Deals (up next).

TV/Streaming

———————————————

Extra Big Deals

Though successful in Raleigh, Real Lower Prices proved to be challenging to scale at the national level. So, we took what we learned and created Extra Big Deals.

This omni-channel campaign was launched in a matter of weeks and has proven to be one of the most successful sales-drivers in CVS history.

TV/Streaming