CVS – Heart Haus, ACD/Copywriter
Where You Belong (2025 Holiday)
For CVS, staying true to authenticity is at the core of the brand. Real life. Real moments. Real people. Why? Because becoming the most trusted name in health starts with earning that trust. But when I was tasked with finding a new way to tell a real, human story for the holidays in a less traditional way, AI became a real topic of conversation.
That’s when a little nutcracker turned into a big idea.
TV/Streaming
Social
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Real Lower Prices™
CVS wanted to show customers that we heard them when they said our prices were too high. So we lowered 1,000s of them in Raleigh, NC. No, really.
This omni-channel campaign was a trial run to test the success of a new pricing structure.
The findings are what led to, the now massively popular, Extra Big Deals (up next).
TV/Streaming
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Extra Big Deals
Though successful in Raleigh, Real Lower Prices proved to be challenging to scale at the national level. So, we took what we learned and created Extra Big Deals.
This omni-channel campaign was launched in a matter of weeks and has proven to be one of the most successful sales-drivers in CVS history.
TV/Streaming
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Spring Fling Campaign
We wanted to inspire customers to rid and replace expired everyday essentials as Daylight Savings approached. From batteries to beauty, CVS is always there to help.
Social
In-App
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Spotted at CVS Campaign
Our marketing partners wanted to highlight new and exciting products at CVS, so we gave them a platform that allowed us to elevate our product offering (literally, in the visual sense) and show customers that they don’t need to go to the department store to find the things they really want.
Social
In-Store Radio
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Teal Pumpkin Project Campaign (AWARD WINNER)*
For Halloween, CVS paired up with FARE to support the Teal Pumpkin Project and kids living with food allergies, intolerance and other conditions.
*Winner of HALO Awards 2024 Silver HALO for Best Disability Initiative
