CVS – ACD/Copywriter
All for Getting Back Campaign
As COVID-19 restrictions (and summer) came to an end in 2022, CVS was all for getting back. Back to health. Back to school. Back to fall. Whatever our customers needed to master whatever it was they were getting back to, CVS had it all.
TV
:06 Social
Real Lower Prices™ Campaign
CVS wanted to show customers that we heard them when they said our prices were too high. So we lowered 1,000s of them. For good. No, really.
TV
Radio
Youtube Pre-Roll
Spotted at CVS Campaign
Our clients wanted to highlight new and exciting products at CVS, so I gave them a platform that allowed us to elevate our product offering (literally, in the visual sense) and show customers that they don’t need to go to the department store to find the things they really want.
Social
In-Store Radio
CVS It (CONCEPT ONLY)
CVS wanted to redefine the meaning of value in an ownable way that differentiated the brand from competitors, so they asked for a total value campaign focusing on convenient and affordable access to health and wellness.
Landing Page
Paid Social
Display
TV (Script Only)
Teal Pumpkin Project Campaign (AWARD WINNER)*
For Halloween, CVS paired up with FARE to support the Teal Pumpkin Project and kids living with food allergies, intolerance and other conditions.
*Winner of HALO Awards 2024 Silver HALO for Best Disability Initiative
