CVS – Heart Haus, ACD/Copywriter 

2025 Holiday: Where You Belong

(Award Winner)

For CVS, staying true to authenticity is at the core of the brand. Real life. Real moments. Real people. Why? Because becoming the most trusted name in health starts with earning that trust. But when I was tasked with finding a new way to tell a real, human story for the holidays in a less traditional way, AI became a real topic of conversation. 

That’s when a little nutcracker turned into a big idea.

Credits
Creative Director & Copywriter: Bobby Donohue 
Producer & Director: Ben Raynes 
Executive Creative Director: Karen Hite 
VFX: Brickyard
Music: Marmoset

TV/Streaming

Social

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Extra Big Deals

We created Extra Big Deals (instant savings on everyday essentials in the form of bi-weekly, rotating promotions) to combat the negative price perception that shoppers had associated with CVS.

The extensive amount of creative assets we produced helped it become one of the most (if not the most) successful offerings contributing to front store sales.

Credits
Creative Director & Copywriter: Bobby Donohue  
Executive Creative Director: Karen Hite

TV/Streaming

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Pat’s Picks

The New England Patriots let us know about an opportunity to capture content with their mascot, Pat Patriot, as part of a partnership agreement, so naturally, we took full advantage.

Credits
Associate Creative Director, Copy & Copywriter: Bobby Donohue
Associate Creative Director, Art: Jamie Bakum  
Executive Creative Director: Karen Hite

Social